The Best Version of Your Best Friend.
Hi, my name is Roz and I’d like to tell you the story of how LeanDog came about, what LeanDog is striving to achieve and what I would love LeanDog to become for you and your dog.
Over the last few years like all women I’ve been juggling plenty… being a Wife and Mum to my two kids, keeping on top of the household and maintaining a full-time occupation. By no means am I complaining! Although life was busier than ever, I was feeling that I wasn’t achieving my goals or ambitions. It feels like the years have been whizzing past and I wanted to do something with a deeper purpose and be passionate about it.
The key areas in life that are important to me are my family, my health and fitness and my three dogs Barney & Tilly the Schnoodles and Rosco the Jack Russell Terrier. At the beginning of 2018 I set my myself a pretty big goal – determined to understand what I needed to do to get a business that helped me bring all these key important elements into my daily life. A chance conversation with a vet at my local gym where we discussed the benefits of grain free, protein rich diets for dogs was the light bulb moment – what if we took our dogs nutrition as serious as our own? What if we were as meticulous with what’s in our dog’s food as our own? Could I support people and their dogs be the best versions of themselves?
With the encouragement of my family and friends, I decided I needed to see if I could make something work. I gave up the day job (it wasn’t for me!) and threw myself into researching dog nutrition and working out how I could bring the business to life. The brainstorming and building the foundations of the concept was an intense period. If people talk about Location, Location, Location, at LeanDog it’s about Product, Product, Product I have consumed myself with the LeanDog product for the last 9 months – I am determined that LeanDog will become a brand that stands out, a brand with an ambition to bring health and wellbeing to your dog’s daily life.
The LeanDog ethos is to be socially inclusive, encourage people to get the most from their relationship with their dogs and offer people an informed choice on what food is best for their dogs. I know there is going to be ups and downs, highs and lows, but my dream is to try and encourage people and their dogs to be the best versions of themselves and help promote a network of like-minded people who want the best for their dogs.