Welcome to LeanDog’s privacy policy. LeanDog respects your privacy and is committed to protecting your personal data.

Who we are

LeanDog is a trading style (brand) of Lean Brands Limited. When we mention LeanDog, “we”, “us” or “our” in this privacy policy, we are referring to Lean Brands Limited.  The registered address of Lean Brands Limited is 62 Grants Close, Mill Hill, London NW7 1DE.  The main telephone number is 0333 444 5326

The mission of Lean Brands Limited (“LeanDog”) is to encourage dog owners to be more active with their dogs and enjoy regular outdoor adventures together. We are developing products and services to support canine friendly adventures. You can read more about us here.

LeanDog is the data controller responsible for this website. Being the data controller means we are responsible for deciding why and how we use personal data in our business.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please email adventure@leandog.co.uk

Our website address is: https://leandog.co.uk

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/ After approval of your comment, your profile picture is visible to the public in the context of your comment.

Website Privacy Notice

This Website Privacy Notice sets out how Lean Brands Limited uses and protects any information that you give Lean Brand Limited when you use this website.

Lean Brands Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.

Lean Brands Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 21st May 2018.

Contact and Mailing List Forms

Where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and text message with information, news, and offers on our products. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We may collect the following information to assist us with understanding your needs and to provide you with a better service and website experience:

Contact information, including email address
Demographic information such as postcode
Other information relevant to customer surveys and/or offers
Browser type
Device type
User flow
IP address

The ways we collect the information:

Web analytics service – Google Analytics
Social media such as Facebook and Instagram
Search engines
Our website
Cookies – to view out Cookie policy click here
Our mailing list sign up forms

Items ordered

When ordering at LeanDog we will collect information about your order history and products added to your basket.

Your payment details are collected directly by our payment provider. We do not collect any payment data. The payment provider we use is Stripe.
In part of the payment processing, some of your data may be transferred to the USA under the adequate protection of the EU-US Privacy Shield.
Stripe’s Privacy Shield policy can be viewed here: Stripe’s Privacy Shield Policy

We collect this information for the purposes of fulfilling our contract of sale with you and to ensure your order is delivered to you in a timely manner.
We do not use your information for any other purpose than to fulfil our contract.
What do we do with your information?
Your information is stored in our order management systems which are used to process and dispatch your order from our head office.
Your information is transferred to the most suitable courier company for the delivery of your order.
Your data does not leave the EU.
How long do we keep your information for?
By law, we need to keep your information for a minimum of 7 years for tax purposes. We only store information essential for this purpose.
Hard copies of picking notes are shredded after your order has been dispatched.
Our courier companies delete your data from their systems between 30 and 180 days after your order has been delivered successfully. Please See DPD data protection policy here: DPD Data Protection Policy


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Who We Are. There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites, as such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Can I Withhold Information?

You may access our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be immediately posted on our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

Industry regulatory disclosure requirements

Under GDPR law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. You can view this information and correct it by visiting the ‘My Account’ area on our website.

You can also ask us to delete your data if there is no lawful reason for us to keep it. In most cases, we are required to keep your data for tax purposes under our lawful obligations to HMRC.

If you have concerns about how we process your data, your initial contact should be with our Customer Services adventure@leandog.co.uk. If you are not satisfied with the outcome, you can contact the Information Commissioner’s Office via their website at ICO concerns or write to them at:

Information Commissioner’s Office
Wycliffe House
Water Lane